December 4, 2022

2000-2012 International Presentation Skills Survey Results

 

As communication consultants and trainers, we have noted an ever increasing need for presentations skills training in both national and international organizations in the last 14 years. In this study, we wish to provide our audience with points to consider when giving their particular presentations, evaluating other presenters or providing training in this area.

We define a Presentation as a brief (15-20 minutes), unidirectional communicative activity dealing more with concepts than excessive details and that goe PowerPoint Agentur Muenchen s from the presenter to the audience and should NOT involve direct questions/answers to or from the audience. This is, and often is, followed closely by another activity referred to as a “Meeting with Slides” ;.

The traditional “Meeting with Slides” is just a longer (40-120 minutes), more detail-focussed, omnidirectional, verbally participative Communicative Activity which many people mistakenly call a “presentation” and usually includes questions/answers from audience members to/or from the presenter and frequently involve reveal analysis of financial data using templates.

Many trainers and presenters tend to mix both elements together into what they call a “a presentation” which will be often accountable for causing lots of the problems identified in this study. We believe that it is a great deal more logical to offer a structured overview first and then, if necessary, get into the detailed analysis afterwards. Obviously, after the audience understand the global context and structure of the presentation, it is much simpler to allow them to understand the data and give attention to the data in the given context.

The first objective was to spot the main causes why audience members disconnect and stop focusing during presentations so that individuals could train our learners in the most appropriate ways to avoid these errors and provide a significantly increased communicative effectiveness to our clients. We defined “disconnection” to be when the individual stops listening; starts having parallel conversations (with the individual sitting beside them); starts checking emails; starts using their laptop (or tablets) or some other activity that impedes them from playing close attention to the content of the presentation.

An initial study with users of OverHead Projectors (O.H.Ps) and pens was conducted between 1995 and 2000 mainly in Spain, France, Italy, USA, England with 1,200+ respondents. The presentations were given in various languages. This study served as the foundation for the main one being presented here. The results from the first study were much like those obtained in this one.

Respondents’ positions: From President, Managing Director, Senior Directors down to employees in Sales, Marketing, R&D, Quality control, I.T., Technical posts, etc. Also included were other professionals such as Doctors, Scientists, Lawyers, etc. Actually, anyone who needs to communicate effectively via presentations both within their particular organization or with external audiences.

The first stage of this study involved utilizing an individual exercise dealing with this specific topic on every Presentation Skills training course in both English and Spanish written by our organization. The trainees responses were noted on a flipchart and then investigated in-depth during the next feedback session where the outcomes were prioritized so as of importance. The feedback notes from each course were then evaluated and added to the corpus of information. We then identified 31 key areas that appeared frequently in the responses obtained from our students and used them in the second stage of this study.

The 2nd stage of the research contains the development of a bilingual survey (in English and Spanish) in both a paper-based format and for use on the internet placing the 31 items identified to be causes for disconnection in a randomly ordered list. On the questionnaires, each statement was rated on a range from 1 to 10. #1 indicated Total Disagreement (absolutely NO annoyance / problems or disconnection) and #10 indicated Totally Agreement (great annoyance and immediate disconnection). Wherever possible, the questionnaire was followed-up by random structured interviews.