If your funny t-shirts are turning out funny-looking, the problem might be your text. No matter how awesome your cool tee shirt designs are whenever you imagine them, if your text is poorly designed, your shirts will always look unprofessional. But don’t fear! With these 5 tricks of professional graphic designers, you are able to quickly turn those amateur custom t shirts into perfect and polished works of tee shirt art.
When selecting a font for the tee shirt text, be sure to pick one which supports your message. For instance, if you’re designing an interesting tee shirt, choose a font that has an interesting feel to it. If you’re designing an attractive tee shirt, choo V Neck T Shirts se a font that has an attractive feel to it. And if you’re designing a tee shirt for a significant, professional law firm, you probably don’t want to make use of that font with letters shaped like kittens.
While this could seem like good sense, many new tee shirt designers and would-be tee shirt entrepreneurs skip this step and just pick any standard font they may have lying around. Unfortunately, it’s obvious within their results; what might have been a great tee shirt design ultimately ends up being boring and amateur-looking. If you’re careful to decide on a font that represents this content of one’s words, however, you are able to avoid this fate and your shirts will be one step ahead of one’s competition.
A lot of the time, when font text is typed in to a computer program, the spaces involving the letters and words certainly are a little uneven, and often a touch too wide. This extra and uneven space not merely makes your text look a little awkward and unprofessional, additionally it makes it slightly more challenging to learn because what don’t visually hold together as units. Even if the viewer doesn’t notice it, a person’s eye and mental performance need to work a little harder and that extra bit of difficulty provides viewer a subconscious feeling of unease.
Tracking has related to adjusting the common spacing of letters across entire words, sentences, or selected ranges of letters. By adjusting the tracking, the tee shirt artist can either decrease the common spacing between all of the letters in the selected range (making the spacing “tighter”), otherwise increase the common spacing (“opening up” the text), based on what’s needed. Considering that the raw, unadjusted spacing varies from font to font, you’ll have to determine which is needed for your particular tee shirt design. But an excellent trick utilized by professional tee shirt designers is to begin by tightening the font an excessive amount of (so the letters are too close together) and then slowly increasing the tracking until what look right.
Kerning is very similar to tracking, but with one important difference: in place of adjusting the common spacing across a complete range of letters, kerning only adjusts the spacing between two letters at a time. This permits a larger amount of control than tracking, and allows a tee shirt artist to fine tune the spacing between single letter pairs that still don’t look quite right, even with the writing has been tracked.
After the letters of a tee shirt slogan have now been properly tracked and kerned, the following important step is to adjust the spacing involving the words. Adjusting word spacing is very similar to tracking and kerning — in fact, it’s done a similar way as kerning and is actually just kerning the spaces between words rather than letters — however the rule of thumb for proper spacing between words is just a little different, and so word spacing is just a whole step unto itself.
Generally speaking, the most effective practice when adjusting spacing between words would be to visualize the width of a lowercase “L” in the font that’s being used, and then make the area between each word that wide. Which means the width of the spaces between words will undoubtedly be distinctive from font to font (because how big the lowercase “L” is distinctive from font to font), but inaddition it ensures that the spacing will undoubtedly be custom designed for the font in question. Creating the correct level of space between words will support the consequences of one’s tracking and kerning, thus helping your words to carry together better as separate visual units and improving readability.
Another place that new tee shirt designers often go wrong is in the leading, or “spacing between lines of text.” Leading — that is pronounced like the metal “lead” rather than such as for instance a “leader” taking people somewhere — goes back to the days of the printing press, each time a person would actually use small, thin bits of lead to create vertical space involving the lines of type. These days, obviously, computers handle the leading for us. Unfortunately, as it pertains to tee shirt text, they often handle it poorly.
Whenever a tee shirt slogan is typed in to a computer program, it often begins with a touch too much space involving the lines. This helps make the writing look very “fonty” rather than natural, in addition to making the tee shirt design (and the designer) seem very amateur. With just a small change to the leading, however, that same tee shirt text can be made to appear very tight and professional.
With leading, the target is to create enough space involving the lines of text so they can fit nicely together and don’t restrict one another, without creating so much space which they look artificial or become difficult to read. A person’s eye should be able to easily jump visually from line to another location without losing its place, and without any effort at all. While there is no real rule of thumb for the correct level of space between lines, a tee shirt designer who begins adjusting the leading will quickly learn to “feel” when it’s right. Generally speaking, the simplest way to start would be to decrease the total amount of leading — tightening the area involving the lines — and then keep tweaking it down or down until it feels visually balanced. When it seems natural and reads smoothly, your tee shirt slogan is one step closer to the big time.