By the end of 2024, it is expected that the blockchain market will grow to $20 billion in annual revenues (source). That means more companies will come in to the crypto industry, & competition will be stiff.
At the time of 2021, the estimated global crypto ownership rate was at typically 3.9%, with over 300 million crypto users worldwide. (source)
Out of an overall total world population of 7 Billion, you will find still billions of people that need a small business to reach out to and have them included in the crypto ecosystem through their company.
The opportunities are exciting, and the competition will be fierce. The thing you are able to do is create an efficient marketing strategy that brings growth. NFT marketing If you possess a crypto business or handle marketing for one of them, this post is for you. We discuss what crypto marketing is, how it’s different from traditional marketing, and 10 strategies you need to use to cultivate your business.
What is Crypto Marketing?
Promoting and selling products or services related to crypto business (an exchange, a budget, a lending bank, a residential district, etc.) is named crypto marketing. Any activity related to building brand awareness, getting customers, increasing return customers, and improving sales will come under crypto marketing.
Since the crypto world is pretty new and complex, there’s a need for a lot of content to educate people about the technology, its future, and how it works.
As a result of attractive financial benefits and novelty of the new technology, folks are constantly trying to find the most recent information. If your content turns up in Google search results, in social media marketing feeds, or in communities, it has got the potential to attract contributes to your platform.
Content also helps build authority & trust if people observe that do you know what you’re speaking about and can guide them through it. This gives your brand a better share of mind and contributes to people choosing you over a competitor.
The easiest way to talk about content is to make a blog in your website. Whenever someone discovers your blog, they’ll automatically discover your website and offerings too.
CoinSwitch, a cryptocurrency wallet, publishes blogs around crypto trading for both experts & beginners. Additionally they host Q&A sessions with experts which can be turned into blogs.
What content is effective for a crypto blog:
The advantage of email marketing is that you are not dependent on any platform’s algorithm to reach your audience. You are able to send your message as a text, as a movie link, or being an image. It’s your responsibility the manner in which you design your email. Email feels like a 1:1 reference to the brand rather than social media marketing broadcast, so folks are prone to answer your offers & messages.
We at SendX rely on the potential of cryptocurrency and blockchain & don’t trust email marketing service providers’ policy of banning all the blockchain startups and, thereby, stifling innovation. So if you’re trying to find a contact marketing platform, have a look at SendX & get your 14-day free trial.
A residential district will help you attract the best audience and new users. But a residential district means more than followers on social media. You will not be able to moderate or influence any conversation there.
If you wish to have a higher impact on people along with your company, you should use platforms like Reddit or Telegram. For crypto enthusiasts, discord is also quite a favorite range of platform.
Besides providing a platform for individuals to carry discussions, a residential district is a good way to listen to their pain points and find out about what they are searching for from a platform. It will help you refine your messaging.
To distribute the token of one’s cryptocurrency in the hands of the most amount of people, distribute free tokens as a swap for signup on the platform, or perhaps by virtue to be the main community. This marketing strategy is named Airdrop.